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Gandalf Distribution and ELKO Group have started the distribution of Xiaomi smartphones in Scandinavia and Baltics.

Johan Cheng Falkström, sales and marketing manager at Gandalf Distribution AB, part of ELKO Group, said: ”By adding official distribution of Xiaomi’s market leading products into our mature and well-established distribution model we are enabling the next step of major business growth for both Xiaomi as well as our leading reseller partners across Scandinavia.”

“We welcome all Gandalf resellers to benefit from the win-win situation the new exciting Xiaomi contract enables,” he added.

Baiba Indāne, head of branded unit at ELKO Group, said: “ELKO Group is one of the leading mobile products distributor in the region and we are honored to have such a major worldwide supplier as Xiaomi in ELKO Group and Gandalf’s product portfolio. By expanding ELKO Group and Gandalf smartphone product range, we are pleased to offer our customers high quality and innovative products.”

Xiaomi is currently the world’s fourth largest smartphone brand and have also established the world’s largest IoT platform for consumers, connecting more than 150 million smart units, even without counting smartphones and laptops.

Tony Chen, general manager for CEE, Nordic and Baltic region at Xiaomi, said: “We are excited to work with ELKO Group and Gandalf Distribution AB – that will allow fans of the Mi brand in Sweden, Norway, and Denmark to experience Xiaomi’s products. We are confident that our portfolio of honestly priced smartphones including Redmi Note 7, Mi 9 and Mi 9 SE will delight users.”